However, WeDoctor's primary goal, reflected by the company's strategy, is to resolve the unbalanced situation of medial resources and satisfy the unmet demand for high-quality healthcare services. Other Internet hospitals were initiated by various enterprises, with specializations ranging from medical devices, technology, information, distribution, consumable finance and traditional Chinese medicines. There are a total of around 130 Internet hospitals nationwide and WeDoctor engages in over 45 hospitals already. WeDoctor has a clear first-mover advantage in occupying wide-spread hospital resources. As the explorer in an unprecedented form, it tried out many measures and now has drawn a three-stage roadmap: the initial online registration platform, the previous linkage between experienced doctors and primary care institutions and the current AI-based alliance connecting across-level clinics, doctors and healthcare insurance. It built the first-ever Internet hospital in Wuzhen, Zhejiang – a physical hospital that provides online pharmacy, online consultation, registration and education, opening the era of the craze for Internet hospitals.įrom having the only Internet hospital in 2014 to 128 hospitals as of November 2019, the rise has proved the vast potential for traditional hospitals' digitalization – or moving services online. Based on the strong connection with hospitals, WeDoctor eyes in a broader network of partnerships with local hospitals. WeDoctor is based on and develops from, an online registration platform for reserving appointments at hospitals. Moreover, to further deploy the O2O business model, the company explores consumable healthcare in a broad spectrum of medical cosmology, dental, vaccines, physical check-ups and maternal care. Since Ali Health launched an online-to-offline (O2O) medicine delivery service in 2018 in Hangzhou, the delivery service provider has expanded into over 120 cities across the country. First, the healthcare star integrated the Tmall pharmacy business into its local life service platform Ele.me. To fully utilize the potential of the wide-spread reach-out of the online consumers, Ali Health has made some new moves, catching up with the high tide shortly after COVID-19. With a ‘genetic’ advantage that Tencent and Ping An Group can never surpass, Ali Health can smoothly orient the consumption traffic on Taobao or Tmall online shops to the daily healthcare area. The gross merchandise value (GMV) is an optimal indicator showing performance.Ĭompared to Ping An Good Doctor, Ali Health successfully leverages consumer traffic on Alibaba's Taobao e-commerce and the extensive exposure of Alipay (Alibaba's fintech app). Ali HealthĪli Health is mostly anchored on traditional e-commerce by taking advantage of relevant technologies, logistics and the influence of Alibaba – the tier-one online shopping platform in China. With a grip on various resources, these players also demonstrate disparate patterns in growth logic. Same market, different logicĮven though consumers can use the apps almost interchangeably, the three online healthcare service providers established very different business models. Now Ali Health (0241:HK) and Ping An Good Doctor (1833:HK) are listed on Hong Kong Stock Exchange and WeDoctor has posted for a Hong Kong IPO since May 2019 and plans a listing in 2021. Millions of patients have realized the importance of online healthcare services and benefited from the remote diagnosis, medical consultations and medicine delivery during the social distancing and quarantine.Īli Health, WeDoctor and Ping An Good Doctor are three pioneers in the area of consumer-oriented online healthcare services. More than this, titans from e-commerce and insurance have since joined the game, including names such as Tencent and Ping An Insurance Group.Īfter the booming growth during the COVID-19 pandemic, the online healthcare business has entered the public limelight. In terms of the ongoing trend of healthcare informatization, the Chinese Internet giants started their business deployment years ago. The Chinese consumer market seems to call for a one-for-all product. ► Three online healthcare giants are faced with their own problems. ► Ali Health, WeDoctor and Ping An Good Doctor, each backed up by e-commerce, technology and insurance giants, demonstrates a different business logic.
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